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Stewart Swayze

40 Posts

Supercharging Lead Generation With Competitive Analysis

At the headquarters of an emerging healthcare wearables startup, Amanda and JP found themselves in a pivotal strategy session that promised to transform their...

Mastering Competitive Benchmarking for Market Leadership

Alex, the VP of Marketing at an HR software company, sat in his office thinking about his company's position in the market. Believing they...

Implementing a Win Loss Analysis Program (2023)

Setting the Stage for Growth Jenny, the Chief Marketing Officer of a rapidly growing logistics software startup, anxiously paced the room. Her company had experienced...

Inbox Wars: Email Marketing Competitor Analysis (2023)

Portia stood at the front of the conference room, ready for the breakout session to begin. Her palms were slightly sweaty as she prepared...

Competitive Benchmarking with Limited Resources (2023)

Maximizing Competitive Benchmarking Results Staying ahead of the competition is no easy task. Ryan, an innovative Product Marketing Manager, faced a tough challenge. His company wanted...