Maximizing Competitive Benchmarking Results
Staying ahead of the competition is no easy task.
Ryan, an innovative Product Marketing Manager, faced a tough challenge. His company wanted...
Rhett, a product marketer at a fintech startup, found himself at a crossroads. Determined to unravel the mystery of how to prioritize competitors, he...
The conference room buzzed with anticipation as Ginger, an expert in competitive battlecards, prepared to present her recommendations to the company's key decision-makers.
Seated at...
Hollis and Ansley were caught in a whirlwind of growth. Their startup was recently funded, and new opportunities were popping up everywhere. They were...
Exploring a Diverse Set of Competitive Intelligence Sources
Gathering competitive intelligence (CI) is a crucial aspect of business strategic decision-making. It involves collecting and analyzing...