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Stewart Swayze

46 Posts

Embracing Weaknesses: Fueling Innovation

Kian, the founder of a successful cybersecurity startup, couldn't ignore a lingering feeling. Despite the optimistic leadership updates highlighting product superiority, successful marketing campaigns, and...

A Unique Approach to Reducing Churn

A SaaS CEO's Journey To Keep Customers Coming Back For More It was an early morning at the office. The sun rose over the city,...

What Are The Goals Of Competitive Intelligence (2023)

In today's competitive business landscape, you must make informed and effective business decisions to stay ahead of the competition. Competitive intelligence (CI) is the...

The Art of Non-Product Differentiation

So today's newsletter is a story about a founder of a social media startup who faced the challenge of competing on product feature parity...

Communicating Competitive Insights to the Sales Team

I'm excited to share something a little different with you today. I've got a story for you about a product marketing team determined to...