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    Mastering Competitive Benchmarking for Market Leadership

    Alex, the VP of Marketing at an HR software company, sat in his office thinking about his company's position in the market. Believing they...

    Supercharging Lead Generation With Competitive Analysis

    At the headquarters of an emerging healthcare wearables startup, Amanda and JP found themselves in a pivotal strategy session that promised to transform their...

    Embracing Creative Freedom in Content Creation

    You know how everyone always says your content should be professional and conventional, right? ​ ​According to all those experts out there, it's like the golden...

    Overcoming Resistance and Driving Competitive Battlecard Adoption (2023)

    The conference room buzzed with anticipation as Ginger, an expert in competitive battlecards, prepared to present her recommendations to the company's key decision-makers. ​ Seated at...

    Competitive Benchmarking with Limited Resources (2023)

    Maximizing Competitive Benchmarking Results Staying ahead of the competition is no easy task. Ryan, an innovative Product Marketing Manager, faced a tough challenge. His company wanted...