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    Unlocking Competitive Insights with Internal Case Studies

    Staying ahead of the competition is more important than ever before. According to the State of Competitive Enablement Report, 88.8% of respondents agreed that the...

    Personal Branding Tip: Color Outside the Lines

    When I was a kid, I hated coloring inside the lines. My teachers always told me to stay within the boundaries, but I wanted...

    The Art of Non-Product Differentiation

    So today's newsletter is a story about a founder of a social media startup who faced the challenge of competing on product feature parity...

    What Is Market Intelligence? A Comprehensive Guide for Businesses

    In today's competitive business environment, companies must stay informed about market trends, customer preferences, and competitor activities to make informed decisions. That's where market...

    How to Manage the Anxiety of Starting a Marketing Consulting Business

    I still remember leaving my golden handcuffs job at GE to start my consulting business. I was more excited than I’d been in years,...