Turn Conversations Into Customers
It’s hard to get new customers. Cold outreach feels impersonal and impossible to scale.
And inbound marketing takes a long time.
How the heck are you supposed to attract potential customers?
Everything feels a little out of reach.
So, you continue to post on social media and follow advice from every guru blog.
But nothing seems to click.
What if there was a different way?
Have you thought about starting a podcast (video + audio)?
Maybe.
But here’s a twist to consider:
Most podcasts interview domain experts, celebrity-types, or other famous podcasters.
If you do this, you’ll share valuable insights, which is helpful.
But you miss a GIANT direct connection to your potential buyers.
Here’s a Unique Strategy to Attract Customers
So here’s the twist: Start a podcast that features YOUR ideal customers.
For example, if you’re a website designer for automotive dealerships, invite dealership owners and GMs to share their stories.
Or, if you’ve built an app for independent CPAs, interview independent CPAs about their experiences.
I know, it sounds simple, right?
But this approach creates a unique opportunity.
Your podcast showcases your ideal customer’s expertise, uncovers valuable insights, and builds trust with your audience.
And the big bonus? Your podcast attracts an audience full of…you guessed it, your ideal customers.
It’s a win-win for everyone.
Here’s how to create a podcast that attracts your ideal customers and grows your business:
- Interview Your Ideal Customers: Invite your ideal customers to be guests on your podcast. Ask meaningful questions about their business and challenges. Let them show off their industry expertise. This builds direct relationships with your guests while creating valuable content for your audience.
- Focus on Value, Not Selling: Avoid turning your podcast into a sales pitch. Instead, let the conversations educate and inspire your listeners, who are part of your ideal customer profile.
- Offer Resources for Download: Complement your podcast episodes with helpful resources or guides. Share them in YouTube descriptions and Spotify show notes. While editing the episode, add a short break to encourage listeners to download them.
- Build a Funnel: Use downloads to bring listeners into your funnel. Set up automated email campaigns or lead nurturing sequences to turn your podcast into a powerful growth tool.
- Repurpose Your Content: Maximize your podcast’s impact by transforming it into other formats. Use AI tools to create short-form videos, turn transcripts into blog posts, or design quote graphics. Repurposing extends your content’s reach and keeps your audience engaged.
Next thing you know, you’re building relationships with the ideal customers you interview, providing value, and establishing trust.
All of that leads to sales and long-term growth.
Ready to give it a try?
Start brainstorming topics your audience cares about and identify ideal customers you’d love to interview.
This could be the strategy that takes your business to the next level.