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    How to Steal Competitors Traffic (Ethically)

    First, this is not a brag post. I'm just going to talk about what I've done for a Fractional CMO client. The goal is...

    Case Study: How Mastercard Uses Competitive Intelligence to Win

    Mastercard Payment Gateway Services (MPGS) is a B2B division of Mastercard that provides digital commerce technology solutions to merchants, banks, and payment service providers....

    The Art of Non-Product Differentiation

    So today's newsletter is a story about a founder of a social media startup who faced the challenge of competing on product feature parity...

    How to Use Competitive Analysis to Differentiate Your Product

    Stand Out in a Crowded Market Are you struggling to differentiate your product in a crowded market? It's tough out there! Customers are bombarded with...

    Spotting Competitor Product Launches (Before They Happen)

    Mike's fingers hovered above the keyboard. His brow wrinkled in concentration. He sat in a cluttered office, surrounded by old training manuals, half-read books,...