You know how everyone always says your content should be professional and conventional, right?
According to all those experts out there, it’s like the golden rule.
Creative Freedom In Content Creation
But let’s be real – sticking to this all the time is like wearing the same gray suit every single day.
Sure, it’s classic, but come on, it gets super boring, right? It’s like eating plain oatmeal for breakfast, lunch, and dinner.
This ‘suit-and-tie’ approach to content can start making your brain yawn.
Your creative spark? It begins to flicker instead of flare.
Showing the Real You
Here’s a little secret, though. You don’t have to be Mr. or Ms. Professional 24/7. It’s okay to mix it up.
How do you do that? Well, start by letting your hair down a bit.
Show the real you. People love seeing the person behind the content.
Share those quirky stories – yes, even the ones where things didn’t go as planned.
Injecting Personality into Content
Talk about what you stand for. Your values, your beliefs – they make your content pop.
Inject your personality and sense of humor into your work. Think of it like accessorizing that gray suit with a funky tie or a flashy pair of Pink Panther dress socks (I have some).
It’s still professional but with a twist that makes people take a second look.
When you start doing these things, you’re not just creating content…you’re creating a vibe.
And trust me, people will notice. They’ll come for the content but stay for the personality.
Example: Rethinking Networking Tips
Let’s take networking tips as an example.
You’ve seen those articles a thousand times: ‘Dress sharp, be polite, firm handshake.’
Blah, blah, blah…
But hey, let’s shake things up. Let’s talk about what not to do and make it funny.
Because who hasn’t had a facepalm moment at a networking event?
For instance, imagine creating a LinkedIn Carousel like the following:
Title Page: An illustrated and funny guide on “What NOT to Do While Networking.”
Slide 1: The Name Mix-Up – Imagine a slide showing a man extending his hand, greeting another attendee with confidence, “Nice to see you again, Steve!”
But the name tag on the other person reads ‘Mike.’ The slide captures the moment’s awkwardness, complete with confused expressions and a caption about the importance of correctly remembering names.
Slide 2: The Overindulgence Oops – This slide features a woman at a networking event, a glass of wine in hand, appearing increasingly merry (drunk) as she chats with a group.
The scene humorously illustrates the line between social drinking and overdoing it, with other attendees looking on with a mix of amusement and concern.
The caption reads, “Please drink responsibly.”
Slide 3: The Lonely Corner – Here, a slide depicts a man standing alone in a corner, engrossed in his phone, swiping on Tinder amidst a bustling networking event.
The image highlights the irony of attending a social event but not engaging, with a caption nudging towards the importance of getting off your damn phone and mingling.
Slide 4: The Messy Meal Mishap – Picture a woman in the middle of a conversation, taking a bite of a messy meatball with tomato sauce, only to end up with a stain on her shirt.
The slide captures this relatable moment of embarrassment, showcasing the perils of choosing the wrong kind of food at networking events.
The caption reads, “Choose your food wisely.”
Slide 5: The Laugh Snort – The final slide shows a man laughing heartily at a joke, ending with an unexpected snort.
The expressions of surprise and amusement from those around him are captured. The image highlights the humor in these genuine, human moments we sometimes try to avoid, which can make us more relatable and memorable.
The caption reads, “Laugh, have fun, but please try not to snort.”
Each of these slides paints a vivid and humorous picture of common networking blunders, making the carousel entertaining and a gentle reminder of what to avoid at networking events.
And that would be fun content to create.
Your Unique Perspective Is Your Ace in the Hole
So, ditch the idea of always being buttoned-up and conventional in your content.
Your unique perspective? That’s your ace in the hole. Shake things up a bit, enjoy the process, and let your real self come through.
Your audience will appreciate it – authentic, relatable, and unmistakably you. Keep putting your spin on things – that makes your content stand out. It’s not just a touch…it’s your whole secret sauce!
So get out there and embrace your creative freedom in content creation.