Fractional CMO
Senior marketing help, without a full-time hire
I help companies that need marketing leadership and execution without a full-time CMO. That can be a fractional CMO seat or senior help with go-to-market, campaigns, and pipeline. I work as part of your team. We set the plan, then I help run it.
Why This Work Matters
Many companies have a solid product, but the pipeline is flat. That usually happens when:
Hiring a full-time CMO isn't always possible. Maybe you don't have the budget, or you need a bridge now while you search. Either way, the demand work still has to get done.
What You Get With a Fractional CMO
You get a dedicated senior marketer to help with the work that creates demand.
I work as part of your team. We set the plan, and I help you run it.
Do you need a senior go-to-market leader?
Book a Discovery Call
How I Work as Your Fractional CMO
The process stays the same. The depth changes with the project.
That keeps the work focused on generating demand: what to say, who to target, and where to generate revenue.
Example Fractional Engagements
Marketing Strategy and Lead Generation
Mid-Market | Professional Services
Tightened the market story, built the content plan, and ran lead-generation campaigns to create new business.
Brand Strategy for a New Service
Enterprise | Professional Services
Researched the market, customers, and competitors, then recommended the brand type, name options, and the brand plan the team could run.
Go-to-Market and Digital Marketing Strategy
Enterprise | Logistics
Built the go-to-market and digital marketing plan for one business unit, including positioning and the path to demand.
Operating Executive for a PE Portfolio Company
Mid-Market | O&G Distributor
Set the CRM strategy, built a key account structure, and redeveloped the commercial process and incentives.
What Changes After the Work
Commercial work has a dedicated owner, even if that owner is part-time or temporary.
Demand work gets done now, not when someone has a spare hour.
Do you need an experienced part-time CMO?
Book a Discovery Call
Who Hires a Fractional CMO
Companies that need senior help with go-to-market strategy and execution.
I work as part of your team to build, improve, and drive your commercial engine.
Frequently Asked Questions
1. Does this have to be a CMO role?
No. Fractional CMO just means part-time senior marketing help. It’s when you need a player-coach, not a freelancer. I can lead the function, or work alongside a small team on strategy, positioning, campaigns, and execution.
2. How is this different from a marketing agency?
An agency often sits outside the company and runs tactics. I work as part of your team. We set the plan, then I help run the work that matters. I can also bring market intelligence into the strategy so the campaigns are designed around your true economic buyers.
3. Can you develop and execute the strategy?
Yes. I can make the recommendation and help put it to work.
4. How long is a Fractional CMO engagement?
Fractional CMO work usually runs 3 to 6 months or longer, often as a retainer. However, I’ve stepped in for scoped projects that are shorter with a single specific need. We pick the model that fits the work and your budget.
5. Do you only do fractional CMO work?
No. If you need the strategy but not someone to run the work, that is market intelligence. If you are evaluating whether to buy or invest in a company, I also provide commercial due diligence services.
6. How do we start?
Book a discovery call. Book a discovery call. We will review the goal and constraints, then I will propose a scoped plan.
Ready to get the marketing plan moving?