How to Generate 20 Viable Product Ideas Using ChatGPT

I’m sharing something a little different this week. Maybe it’s because it’s the start of a new year. A perfect opportunity for fresh opportunities and bold ideas.

If building a new product is on your 2025 to-do list, you might be staring at a blank page. Maybe you’re wondering how to come up with a viable idea.

Don’t worry. I’ve got you covered.

Here’s a step-by-step process to spark 20 B2B product ideas using ChatGPT. All you need is curiosity, structure, and a bit of time.

Turn Job Descriptions Into Your Next Big Idea

1. Identify a Broad Functional Area

Start by selecting a functional area where inefficiencies or challenges exist. Examples include Sales, Marketing, Customer Support, or Operations.

Think about areas where you’ve noticed bottlenecks or recurring problems. This is where opportunities hide.

2. Narrow Down to a Target Job Title

Choose a specific role within your chosen functional area. For instance:

• Functional Area: Sales
• Job Title: SaaS Sales Engineer, Account Executive, Sales Operations Manager

Make sure the role represents a clear target user or buyer persona you’d like to solve problems for.

3. Gather Role Insights

Visit job boards like LinkedIn or Indeed and search for your selected job title. Collect 15–20 job descriptions, by copying the:

• Responsibilities
• Requirements
• Day-to-day tasks

Paste these descriptions in a document. Look for variety. Pull from different industries and company sizes for a well-rounded perspective.

4. Create a Jobs-to-Be-Done (JTBD) Profile Using ChatGPT

Now, turn those job descriptions into insights with ChatGPT. Follow these steps:

1. Copy and paste the JTBD Prompt (below) into ChatGPT.
2. Add the job descriptions under the prompt and hit enter.
3. Review the generated JTBD profile to ensure accuracy, relevance, and completeness.
4. Save the profile for later use.

JTBD Prompt:
​Context: Below are XX job descriptions, responsibilities, and requirements for a [Job Title]. These descriptions outline the typical tasks, challenges, and outcomes of this role.

Instructions:

• Analyze the provided descriptions to identify:
  • Common challenges the role encounters
  • Key responsibilities and recurring themes
  • Desired outcomes and objectives
• Based on this analysis, create a detailed Jobs-to-Be-Done (JTBD) profile for a [Job Title].

Organize the output into the following sections:

1. Challenges: Recurring problems the role seeks to address
2. Key Responsibilities: Core tasks and activities required
3. Desired Outcomes: Goals expected from fulfilling the responsibilities

5. Leverage Your Expertise for Product Idea Generation

Match your skills to the role’s challenges to create product ideas. Here’s how:

1. Copy and paste the Product Idea Prompt (below) into ChatGPT.
2. Add the JTBD profile under the prompt and hit enter.

Product Idea Prompt:
​Context: I am a [Your Role/Background] with expertise in [Key Skills/Technologies]. My specific skills include [list tools or technologies, e.g., Python, data visualization, API integration], and I have experience in [briefly describe relevant experience, e.g., workflow automation, building SaaS tools, templates, etc.].

Instructions: Based on the provided Jobs-to-Be-Done (JTBD) profile for a [Job Title], generate 20 specific product ideas I could create using my skills.

Each idea should:

• Address at least one challenge from the JTBD profile
• Provide a solution that automates, streamlines, or improves efficiency in a key responsibility
• Clearly state how the product idea helps the role achieve its desired outcomes

Format each idea with:

1. Problem Statement: What problem does the product solve?
2. Proposed Solution: A brief description of the product or tool
3. Key Features: Main features that solve the identified challenge

6. Review and Refine Ideas

Evaluate the ideas ChatGPT generates. Use criteria such as:

• Feasibility
• Market demand
• Alignment with your skills

Highlight the top 3–5 ideas that excite you. Dive deeper into these by asking ChatGPT for details like:

• Potential product features
• User personas
• Technical requirements

7. Validate with Real-World Data

Take your refined ideas to the real world for validation. Share your concepts with people in the target job title or related roles. Interview potential customers.

Ask for feedback to determine which ideas solve the most pressing pain points and prioritize accordingly.

The Result?

You’ll have a curated list of high-potential, actionable product ideas using ChatGPT tailored to your skills and interests.

Give it a try. And when you do, let me know. I’d love to hear your results.

Here’s to making 2025 the year of your next great product idea.